Quick facts:

  • DNA Studios, based in Houston, Texas, opens in 2007 with 1 TV truck

  • DNA completes 3,000 sq. ft. studio in 2016

  • DNA launches HD28 in 2016

  • DNA launches HD20 in 2017


DNA Studios is no stranger to UH sports. They've produced many events in the past directly for ESPN. Pictured here is Reid Gettys, Sam Schrade (center) and David Saltzman at a basketball broadcast in 2019

###   OCTOBER 15, 2020 - FOR IMMEDIATE RELEASE   ###


DNA STUDIOS has signed a multi-year contract with the University of Houston Athletics Department to provide broadcast services for ESPN+.

Over the next several years, in conjunction with the American Athletic Conference, DNA Studios will provide up to 125 live sporting broadcasts per year for Cougar Athletics. DNA Studios will provide mobile facilities, crew and transmission signals to ESPN. Sports include football, men and women’s basketball, women’s volleyball and soccer, softball and baseball.

The American announced a lucrative and comprehensive media rights extension with ESPN in May of 2019, providing the conference with a stronger and more extensive presence on ESPN's primary television networks (ABC, ESPN, ESPN2, ESPNU). When the extension takes effect in the 2020-21 academic year, a minimum of 40 regular-season football telecasts and 60 regular-season men's basketball games per season will appear on those primary networks. Nearly every conference-controlled game in all sports will appear either on an ESPN network or on ESPN+. The football championship game, all rounds of the men's basketball championship, and multiple rounds of the women's basketball championship, will be on linear ESPN television networks. 

The American Athletic Conference consists of 12 prestigious institutions: the University of Central Florida, the University of Cincinnati, East Carolina University, the University of Houston, the University of Memphis, the U.S. Naval Academy (in football only), the University of South Florida Southern Methodist University, Temple University, Tulane University, the University of Tulsa, and Wichita State University (in basketball and Olympic sports).

DNA Studios was founded by Sam Schrade in 2007 and is based in Humble, Texas.

”We are very grateful and excited about this excellent broadcast partnership, said Schrade. “Our ability to do several games at once combined with our mobile TV experience played a factor in working together. The University of Houston has an incredible athletic program and it will be an exciting time for fans and alumni.”


About DNA:

DNA has over 25 years of broadcasting experience. From high school football to the World Series, and everything in between, DNA has provided clients the highest level of television and streaming programming from coast to coast. DNA is known for their innovation and ability to use the latest technology gives them the ability to meet clients’ needs and budgets. DNA is a veteran of the industry with over 130 live events every year. Recognized and vetted by the streaming and broadcasting networks around the world. Clients include NBC, ABC, CBS, ESPN, FoxSports, AT&T Sports, National Geographic, CNN, FoxNews and Fox Business.



DNA Studios' facilities include:


  • 3,000 Square foot live TV studio with HD cameras, phone and IFB lines, 16 foot green screen, connectivity to networks and much more

  • DNA HD28 – Straight truck with 6 cams, 55x lens, 2 M/E Switcher, 3Play replay, x32 Ch Digital audio, Xpression and much more

  • DNA HD27 – Straight truck with 6 cams,55x lens, 2 M/E Switcher, 3Play replay, 32 Ch Digital audio, Duet, and much more

  • DNA HD20Straight truck with 5 cams, 45x lens, 2 M/E Switcher, 3Play replay, x32 Ch Digital audio, Xpression and much more

  • DNA JT – Jumbotron Video Screen Truck with 20 foot screen with SDI, DVI, VGA and composite inputs.

  • DNA FP6 – Flypack with 4 cams, 40x lens, 2 M/E Switcher, replay, x32 Ch Digital audio and much more

  • DNA HDX1 – 53’ expando truck with 8 cams, 70x lens, 4 M/E Kalypso Switcher, 2X EVS Replay, 40 Ch Digital audio, Duet, VIZRt and much more*


For more information please contact Sam Schrade




*partner truck